Public Awareness Campaigns
Each year, the ISG conducts a public awareness program to ensure that all Australians are presented with up to date information about influenza, and the best way to avoid it. There are three phases to the program:
• Season launch (March) – A campaign intended to remind those who need to be or want to be protected from influenza, that the vaccine is now available, and that early vaccination is recommended.
• Winter is near (May/June) – A follow up reminder that with winter almost upon us and temperatures declining, it is a good time to get the flu shot if you haven’t already done so.
• Flu is here (July/August) – The ISG monitors flu activity throughout the year. When the levels of laboratory confirmed cases appear to have peaked, a 3rd announcement is made. This is intended to advise the community of steps that can be taken to minimize likelihood of infection (such as hand hygiene), and that a flu shot is still not too late. It is also to let people know about anti viral medications, which can significantly reduce the severity of influenza if infected.
Last updated: January 2014